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The creative entrepreneur
To get their work seen and to grow many artists eventually "smell the coffee" and realise they need to be the entrepreneur not only for the monetary value but also for the artistic control. The Beatles formed Apple. Ray Charles ensured he had to have total artisitic control of his music and when he signed with ABC-Paramount Records in November 1959, he obtained, arguably, the most generous contract of the time. It enabled him to produce the Modern Sounds in Country and Western Music Album that no producer would taken such a risk at the time. Artists need to be entrepreneurs, particularly in this digital age and creativity is, most certainly, not just about the arts.
"It’s not the ability to come up with an original idea that wins the day. It’s the ability to take a unique idea, whether the one you came up with or the one someone else developed, and fashion it into a profitable ongoing enterprise." Chris Carosa, Forbes and only then, is it innovation.
Entrepreneurs understand and take risks based on hard-headed assessments of how the innovation can be developed and marketed.
They see into the future and begin the task of scaling up, marketing and distributing. How do I develop and retain my team? How can I overcome problems, both seen and unseen? The innovation needs a constant supply of creativity to stay ahead and to be sustainable.
Realpolitik
As can be seen in the Dragon's Den clip opposite, innovation can take a different turn when taken through a collaborative experience. New applications come to bear with interesting results, more likely to be profitable and investable. Many successful products are the result of taking an idea or even a prototype into a new direction and application.
Henry Ford brought the existing invention of the motor car to the masses through innovative production techniques. His mindset was persistent - when he said, "Whether you think you can, or you think you can't, you're right,” and adaptive - when he applied moving assembly line techniques he had observed in slaughterhouses to the manufacture of vehicles.
"Creativity and innovation are important across all industries because business
challenges require inventive solutions." Michael Boyles, Harvard Business School
Creativity encourages innovation boosts productivity and growth (and profitability)
and enables businesses to adapt to changing circumstances and opportunities.
It is the difference in a hyper-competitive modern world. So...how?
If the creative development of the right idea into a final product or process (innovation)
is critical to success then so is the knack of timing it correctly and funding it enough to
go from experimental prototype to economic production and distribution. That's the reality. As difficult as the journey is for the entrepreneur, one thing is certain, the business will wither and die without innovation.
Greg Mesch, Chief Executive of
City Fibre, talks about
"the difference."
CrE8ive Place is well placed for individuals and businesses to provide a perfect environment and culture for people to improve ideas 'away from the ranch' and its immediate distractions. Here you can work on the ideas to help them flourish and to apply them creatively into something truly innovative. Just commit to some time and together we will achieve great things. Get in touch to discuss.
